Every year the U of A seems to have some kind anti-drinking campaign. They often are based around some kind of questionable social norming. AKA. “The average number of drinks a student has on a night out is 4.6.” or something. Usually the number presented is so laughable that you know there is something fishy about the statistics.
This year though the campaign is the worst. There are several posters involving the outcome of the evening as you drink more. And in every case they involve worse and worse outcomes as you drink more until you reach the “worst” outcome, which is always something ridiculous, but can also often be construes as the best possible outcome.
Poor advertising
Here at the most drinks the outcome is “walk of shame”. This is college! For many college students the best possible outcome for the night is walk of shame. Basically the message this poster sends is if you are too drunk and having a shitty night drink more and something good will happen. Not that I actually believe these posters really ever accomplish their goals, but still. This is horrible.